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What is SEO and Why is it Important to Business Online

March 12, 2018

Search Engine Optimization, often referred to as SEO, is a strategic process used to improve a web-site or Web page’s visibility in search engines organic placement, especially on In short, is a set of rules that can be followed by website  owners to optimize their websites for search engines and thus improve their search engine rankings.

If you have website then you know why SEO is important for business online :-

1. Lead Generation:- Lead generation of essential part of SEO. Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. A qualified leads always get back to you quality business.

2. Brand Visibility:- Brand Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. It means that if you can continually show in all these search results that you are gaining more and more mind share with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3. Increase Traffic:-  Increase or generating website traffic is also one of the most difficult things, but is the most integral part of running the business. Though traffic is not going to make you any money, but chances are that quite a few of them will eventually become your customers and make it work for your business. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services.

4. Increase Sales:- When you build a virtual image and now with SEO you also have traffic running your way then your product will be able to generate leads. People coming to your site are qualified leads and will definitely want to buy a product that you are trying to sell so if you reach them well he or she will buy the product for sure. As the traffic coming to your site is in search of the same product that you are selling, so these leads are qualified leads that you will generate quality business sales with the help of Search Engine Optimization.

5. Cost Effective:- SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every invested into it over time.. The cost-effectiveness makes a vital contribute in your marketing procedures. This is the most money and time-saving way to take your business further on the web. This would also signify rapid growth through organic traffic that is going to be beneficial for your company and you’ll be able to accomplish your goals in the desired form and manner. This is how SEO helps business in the right way.

6. Return of Investment:- SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising. With SEO you get a higher Rate on Investment other than advertising and marketing. Advertising costs really high and may also give a reasonable return on investment but the SEO ROI is much higher than the existing ones. You just need to know your target and you will achieve it in a while. It allows you to market to people when they are looking for the products and services your business provides. Thus, it becomes imperative to understand why SEO is important for business online.


SEO is just as important for every business, no matter its industry or competition. Again, this is because you can’t control many of the factors that surround you, but you can control your SEO. And if you could directly influence your website’s traffic, ranking, and sales or leads for quality business

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